Card Visa The main purpose of the EMV standard is to introduce a more secure payment method by using a chip card instead of a magnetic stripe card The risk with regard to fraudulent transactions is much higher when magnetic stripe cards are being used This risk will be shifted to them who do not support the EMV functionality Points of sale Card Issuers The International EMV Software Market.

Distribution channels close to plants High target country production costs Liberal import policies High political risk Speed of entry Trade barriers tariffs add to costs.

Transport costs Limits access to local information Company viewed as an outsider.

Large cultural distance Licensee lacks ability to become a competitor.

Knowledge spillovers License period is limited Able to circumvent trade barriers High ROI.

Dilution of control Potential for learning Viewed as insider Less investment required Difficult to manage Greater risk than exporting licensing Knowledge spillovers Partner may become a competitor.

Small cultural distance Higher risk than other modes Greater knowledge Requires more of local market resources and Assets cannot be commitment Can better apply fairly priced May be difficult to High sales potential specialised skills manage the local resources.

Card AsiaPacific January 2006 Canada Indefinite Latin America Caribbean January 2005 Europe January 2005 South Asia Middle East Africa January 2006; January 2005 for South Africa U.

S. No current plans to support EMV The International EMV Software Market.

Group: Percentage of PC POS systems and standalone terminals capable of EMV payment 0..

Total number of PC POS and standalone terminals 100000 The International EMV Software Market.

Emv Software